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Pizza Hut Perfume Is Real

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[Photograph: Pizza Hut Press Release]

The Canadian Pizza Hut division has created an eau de perfume just in time for the holidays. More like ewwww de perfume. I know your gut reaction is a skeptical "noooo, really?!" And the answer is yes, REALLY. Of course this is a very limited edition product and you're not likely to turn your favorite lady into a scentillating [sic] cloud of "dough and spice." (That's how the higher ups are describing this signature perfume. Maybe they should tag it 'Beauty and the Yeast'.)

This all came about, in typical chain fashion, when the Pizza Hut canucks wanted to have a little fun with a social media marketing boost. According to theglobeandmail.com it happened like this:

It all started in August, when the social media management team at Yum Brands' ad agency in Canada, Grip Limited, posted on the chain'sFacebook page about a hypothetical scent, to have some fun with fans in the social media space. Nearly 2,000 people engaged with the post, either by opening the picture, clicking "like," sharing it on their own pages, or posting a comment. The agency saw an opportunity.
They called an aromachologist. Pizza Hut perfume was born.

Thereafter, they promised bottles to the first 100 direct messages on Facebook requesting the new scent. Based on the number of replies, there are at least 1000 people out there that think this is a good idea (or who are really into gag gifts). Let's just hope that those that are using this limited edition perfume to woo because they are likely to be met with an ewww.

Personally, I'm dying to know what this smells like.

[Via: theglobeandmail.com, and The Huffington Post]

About the author: Meredith Smith is the Slice editor. You can follow her on Twitter: @mertsmith.


Bradley Beach, NJ: Thin Crusts and Thin-Sliced Meatballs at Vic's

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[Photographs: Casey Barber]

Vic's Italian Restaurant

60 Main St., Bradley Beach NJ 07720 (map); 574-233-2464; vicspizza.com
The skinny: A Shore favorite with thin-crust pies for every appetite
Price: $7-$14

After Hurricane Sandy swept across the shore in October, decimating boardwalks, amusement parks, and entire towns in its wake, one of my first concerns (after the welfare my own home, family, and friends, of course) was finding out which classic Jersey Shore pizzerias were down for the count and which ones had made it through the storm. Vic's, a longstanding Bradley Beach institution, was lucky; like most restaurants, it lost all its edible inventory with the power out for a week, but sustained no structural damage. The great neon signs wrapping around the building are untouched, and the staff is decking the halls for the holidays.

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In the summer, every table in the wide dining room is filled with Shore regulars streaming in from as far south as Bay Head and as far north as Bergen County, ready for big pizzas, pitchers of beer, and platters of veal parmigiana. In colder months, walk-ins take up green vinyl booths and old-school Formica diner tables in the wood-paneled tap room for lunch. This side of Vic's is the original restaurant, opened just after Prohibition was repealed (though the pizza wasn't added to the menu until 1947), and it carries the lived-in feel of a neighborhood tavern.

Vic's calls its pizzas "tomato pies," though they're closer in spirit to a typical thin-crust pizza or bar pie than the traditional Trenton style. The pizzas might share the same round shape and crispy-all-the-way crust as Trenton tomato pies, but Vic's puts its sauce directly on the crust rather than slathering it over the cheese and toppings.

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But that's being nitpicky—there's nothing that would leave you disappointed at Vic's even without the expectations of a traditional tomato pie. Both the classic white and new whole wheat crusts are homemade and cracker-crunchy with no droop at the tip, making a stable shelf for the roster of toppings that really let you go crazy and customize your pie. In addition to the simple crushed tomato sauce, both the meatballs and sausage are made in-house. Sliced thin as if they were pepperoni rounds and crispy at the edges, we could smell the meatball pizza with an extra hit of fresh minced garlic ($11.95) coming a mile away. The mildly seasoned meatballs were nearly overpowered by the garlic but delivered on flavor when you got them on their own; Vic's offers a meatball sandwich on its lunch menu and these would most definitely be aces with the restaurant's tomato sauce in a hard roll. I had expected miniature balls polka-dotting my pie, but the sliced rounds were a lovely surprise.

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As satisfyingly pungent as the meatball-and-garlic combination was, Vic's gave me the best early Christmas present of all. "Black or green olives... or both?" the server asked when I ordered a whole wheat pizza with olives ($13.45). Um, both, of course! A pizzeria that offers green olives as a topping is always a keeper in my book. Where black olives are earthy-briny, green olives are little salt bombs all over the pizza, and to get both together is a treat. With the generously sprinkled olives across the pizza, the wheat crust was barely indistinguishable from the white crust, save a hint of extra toastiness and a deeper brown color. On a plain cheese pizza, its wheatier characteristics might shine through, but a healthy handful of flavorful toppings means you could probably fool a casual pizza eater into snacking on some whole grains. (Ahem, husband.)

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Though it's not a pizza, I'd be remiss not to mention the authentically soul-warming pasta fazool, as we Eye-talians say: thick and creamy from white beans cooked until they fall apart and meld with the broth, and studded with ditalini. Vic's is a full-on Italian restaurant, after all, and this one taste from the non-pizza end of the menu makes me ready to eat more, and there are a few more months until the summer crush begins again. (Support the local businesses of the Jersey Shore—go eat pizza!)

About the author:Casey Barber is the editor of Good. Food. Stories. and author of the forthcoming cookbook Classic Snacks Made from Scratch: 70 Homemade Versions of Your Favorite Brand-Name Treats. Find her on Twitter: @GoodFoodStories

Top This: Rigatoni Pizza (à la Mulberry Street Pizzeria)

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VIEW SLIDESHOW: Top This: Rigatoni Pizza (à la Mulberry Street Pizzeria)

[Photographs: Kelly Bone]

Pasta on pizza seems an unnatural progression. Yet, according to this week's Pasta on Pizza Poll, at least half of you are willing to give it a try.

In Los Angeles, Mulberry Street Pizzeria is the (only?) place to get this starchy, cheesy, saucy concoction.Who do we have to thank for this carb-loaded, hangover helping, growing-teenager fuel of a pie? According to proprietor Richie Palmer: Mike Tyson. While double fisting pizza and baked rigatoni about 12 years ago, inspiration struck Tyson and he dropped a forkful on his pie, sowing the seed for Mulberry Street Pizzeria's Rigatoni Pizza. On the tail of their 20th anniversary, Richie shares with us how he likes his pasta on pizza.

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What You'll Need

[Editor's Note:Liliana G. was a real champ and made us this meme, which she posted in the comments of the pasta on pizza poll. Thanks, Liliana G.! Thanks also to Kelly, Mulberry Street Pizza, and of course, Mike Tyson.]

Mulberry Street Pizzeria

240 South Beverly Drive, Beverly Hills, CA 90210(map)
310-247-8100; mulberrypizzeria.com

About the author: After nearly a decade in Brooklyn, Kelly Bone landed back in Los Angeles where she writes The Vegetarian Foodie. She spends the rest of her time designing office cubicles... you might be sitting in one right now! Follow her on Twitter at @TheVegFoodie

Amazon CEO Jeff Bezos' Two-Pizza Rule

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[Photograph: J. Kenji Lopez-Alt]

We've all found the productivity power of pizza here and there. Finding the needed steam to get through an all-nighter with a slice or two. Calling in a pizza delivery when there's no time to cook. But a Lifehacker article highlights another GTD asset of pies in Amazon CEO Jeff Bezos' "two pizza rule," which calls for limiting the size of project teams. If the team can't be fed by two pizzas, then it's too big. The point being to preserve the value of independent ideas that can often get swallowed up in groupthink. Of course this raisee the question, how many people does two pizzas feed? Assuming they are large, would it be 6? Regardless, you have to respect a man who runs his meetings around pizza.

[Via: Lifehacker and ]

About the author: Meredith Smith is the Slice editor. You can follow her on Twitter: @mertsmith.

Video: The Making of Little Baby's Pizza Flavored Ice Cream

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Last month, we polled your interest in pizza flavored ice cream after learning about the Frankford Taco (that would be a slice from Pizza Brain topped with a scoop of this irreverent frozen cream from Little Baby's) via Hawk Krall. Now you can get a behind-the-scenes look at how the Philadelphia ice cream shop is making their (by all accounts delicious) savory pizza flavor thanks to Now This News reporter extraordinaire, and former SE intern and contributor, Katie Quinn. I do not doubt that their final product is mind-blowing, but this is a pretty ballsy flavor profile and I imagine their were plenty of missteps along the way to greatness that are best left forgotten. Philly folks, you must go try this and report back.

[Video: Now This News]

About the author: Meredith Smith is the Slice editor. You can follow her on Twitter: @mertsmith.

From the Freezer: Tony's Macaroni & Cheese

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[Photographs: Meredith Smith]

It's unofficial pasta-on-pizza week here on Slice. We kicked it off by temping the feelings towards carb on carb pies, and found that a lot of pizza eaters have a soft spot, or at least an openness to the double carb style. But there are haters. And for those we needed a more compelling argument, so we brought out the heavyweight—Rigatoni Pizza from Mulberry Pizza in LA. (When I say heavyweight, I mean Iron Mike Tyson. And when I say Iron Mike Tyson I mean he is credited with being the creative genius behind this particular pie.) I'm here to dance you to the other end of the spectrum. While pasta on pizza can be great, as you suspected, it can also be oh so bad.

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I hear there are great mac n cheese pizzas at Ian's in WI. I have yet to try the Ian's version, or any other for that matter, mostly because they've been out of reach. Then I saw a Tony's frozen version very much in reach during a trip to the freezer aisle.

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If I were a mind in the Tony's test kitchen I would be thinking, "what does a pasta on pizza fan expect?" It's not going to be flavor, because let's face it, pasta undressed offers no flavor explosion. And if tomato sauce is not part of the equation, that goes double. The main attraction is the satisfying chew. But if that's too challenging, then go big picture and settle for textural contrast. Ok, that happened. But it wasn't pretty. Let me explain:

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See those noodles that appear in white relief? Those ones aren't good. In fact, they suck. They're hard and crunchy and freezer burned. This is the number one plague that faces this pie. To their credit, the 3/4 of the noodles that side-stepped the freezer burn weren't bad. And I imagine even getting 3/4 of the noodles to be chewy and tender after being flash frozen, and spending who knows how long in the freezer aisle, and another leg of who knows how long in a home freezer, is a feat of food science to be commended.

Plague number two: flavor. I did not delude myself about this going in. I knew the pizza would be bland at best. And it was just that, largely completely void of flavor. The crust was so neutral, it was frustrating. In the end, I decided it had the faint taste of the way school cafeteria toast smells—think electric mixed with white bread. The cheese did have a slight tang, but this was a case where the creamy consistency was more attention-grabbing than the flavor. There was something else to the flavor, though it took more than a slice to figure it out. When the light bulb went off, it illuminated the Elmer's paste flavor detector in my brain (which sadly exists). I've been off the glue for some time now, and luckily the Tony's reminder won't be casting me into a relapse.

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Save your money and don't be lured in by this pie. There are better pasta on pizza options out there. Try making your own at home with spaghetti, or rigatoni, or hell, SpaghettiOs pizza. And if you are forced to eat this, here's a pro tip: do as i did and reach for some Frank's hot sauce. It's really the only way.

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About the author: Meredith Smith is the Slice editor. You can follow her on Twitter: @mertsmith.

This Week in Pizza

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Serious Holiday Giveaway: The Baking Steel

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From Serious Eats

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"This is the most impressive home pizza product I've ever tested," Kenji raved of the Baking Steel. What started as a Kickstarter project by Andris Lagsdin, a former employee at Todd English's Figs chain of pizzerias, was a smashing success and now you can order them here. Or win one right here!

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The Baking Steel makes some of the finest indoor-oven pies you'll ever make. It's a quarter-inch-thick, 15-pound steel plate that you place in your oven in lieu of a pizza stone. Because of its superior thermal qualities (higher volumetric heat capacity, as well as higher conductivity than stone), you can cook pizzas faster than you'd be able to with a regular stone. Kenji's pies baked in just under 4 minutes and had one of the finest crusts and hole structures he's ever seen seen come out of his crappy home oven. (Read more on how it works here.)

The Baking Steel's creator Andris "Man of Steel" Lagsdin was just featured in our Pizza Obsessives series on Slice; read the profile here!

Now, don't you want to make such consistently awesome pizzas at home?

To enter to win a Baking Steel, just tell us your favorite toppings to throw on a homemade pizza.

You have until 3 p.m. ET tomorrow (December 10) to enter. One winner will be chosen at random from among the commenters. You can only win once during the duration of the Seriously Delicious Holiday Giveaway contest. The standard Serious Eats contest rules apply.


Poll: What's Your Approach to Topping Homemade Pizzas?

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Top left: RosaAleppo by Imwalkin, top right: Margherita by TXCraig1, bottom left: Buddy clone by Norma427, bottom right: Fiddlehead pie by BKMatt [Photo Composite: Meredith Smith]

How would you classify your style when it comes to making pizza at home? Are you more of a naturalist, taking your topping cues from whatever is of the season? Or are you always seeking to push the boundaries, trying new techniques and unusual combos? Do you prefer to take the time to master the basics and just focus on classics, or do you find comfort in sticking to the tried and true? Or does homemade pizza simply represent a practical and delicious way to clean out the fridge?

About the author: Meredith Smith is the Slice editor. You can follow her on Twitter: @mertsmith.

Watch These Puppets Explain the Science Behind Slice-Folding

My Pie Monday: Cauliflower Crust, Cranberries, Gorgonzola, and More!

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VIEW SLIDESHOW: My Pie Monday: Cauliflower Crust, Cranberries, Gorgonzola, and More!

Get in here and feast your eyes on the pies we got in this week's My Pie Monday! The newest contributors include Cunningham26, Thushan and Meg of SF, Skythe, and millions (who not only sends a first submission, but a first time ever pie that suggests we may have a natural on our hands). Welcome! Speaking of firsts, Ev sends in a first trial of his Nea-NY pie from the camper, and Amusebouche1 sends in a cauliflower crust pizza, which I believe is a first for My Pie Monday. Imwalkin tried his hand at the Williamsburg Pizza Top This, JEL includes a wfo chorizo pie, and billgraney topped his pie with Thanksgiving leftovers. Florida9 returned with a NY style Margherita, Okaru integrated tomato into this week's pie 3 ways, Kaz used sauce and chopped tomatoes, and Norma's friend Dave makes a cameo with her Detroit style pie pic. A warm welcome back to our old MPM pal, jimmyg, who makes his return with one of his favorite pies.

If you make pizza at home, join the My Pie Monday fun, just take one snapshot of a pie you made recently, describe your cooking method (in 80 words or less), and follow these instructions to get it to us by 8pm (EST) Thursday. Be sure to let us know your Slice screen name.

Want to see more inspiring pizza made by Slice'rs? Right this way »

About the author: Meredith Smith is the Slice editor. You can follow her on Twitter: @mertsmith.

Help Wheated Recover from Sandy

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David Sheridan in front of his home backyard pizza oven. [Photograph: Adam Kuban]

Last week we mentioned that Wheated, the David Sheridan project slated to open in Ditmas Park in early 2013, suffered $30,000 worth of losses due to flooding from Sandy. Slice'rs responded with encouraging words and Paulie Gee even set up a donation effort at his restaurant, offering a free Regina to go for anyone that donated $25. Since then, David and his wife Kim have set up a donation drive, which you can access here. There are many different levels of giving from $25-$1000 which yield credits that can be redeemed once Wheated's doors are open. Most donations will also get your name etched on or by the ovens that you will be helping to replace. Sounds like a win win!

About the author: Meredith Smith is the Slice editor. You can follow her on Twitter: @mertsmith.

The Pizza Lab: Why Does Pepperoni Curl?

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It's time for another round of The Food Lab. Got a suggestion for an upcoming topic? Email Kenji here, and he'll do his best to answer your queries in a future post. Become a fan of The Food Lab on Facebook or follow it on Twitter for play-by-plays on future kitchen tests and recipe experiments.

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[Photographs: J. Kenji Lopez-Alt]

Today's installment of The Pizza Lab presents what is probably the most important work of my career. Nay, my life. It's a story of such unparalleled importance that it makes pressing international issues like comparative baking surfaces and cold fermentation seem trivial in comparison. I'm talking about pepperoni curl. What it is, what makes it happen, and how to maximize it.

It's far more fascinating than you may think.

There are times when I'll head into a bog-standard New York slice joint, see those pre-cooked squares with their flat disks of pepperoni, watch some poor sap order them, and think to myself: Ah, you've fallen victim to one of the two classic blunders, the most famous of which is "never question your pizza toppings in Asia," but only slightly less well known is this: "Never order a Sicilian when you spy flat-laying pepperoni on the line.

To me, flat pepperoni just doesn't fit the bill. It sits there, wan and pliable, its grease spreading over the top of semi-coagulated cheese like an oil spill, dripping off the edges of a slice, making the whole endeavor so treacherous that some folks even resort to blotting with paper napkins.

On the other hand, what you should be having is this:

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As the pizza bakes, the edge of the pepperoni curls upwards, forming a distinct lip. Once exposed like this, the lip cooks faster than the base, which is insulated by the cheese and crust, and thus crisps and renders its fat faster. This fat drips down into the center of the cup. What you're left with is a gloriously flavorful little sip of pepperoni grease, neatly contained within its own, crisp-lipped edible container. The browned lip takes on an almost bacon-like quality—melt-in-your-mouth crunchy. It's one of the true joys of a pepperoni pizza, and once you've experienced it, plain old flat pepperoni just won't do.

I first read the term "grease chalice" in the winning entry of a "pie-ku" contest run by Adam Kuban way back in 2005, before Serious Eats even existed. The winning entry:

crisp pepperoni

edge curled from heat

a chalice of sweet, hot oil

Mr. Sin

Have you ever read anything so beautiful or profound?

A few months back, Serious Eats Community Member ratbuddy charged us with reporting on what makes pepperoni cup when you cook it.

A number of theories were thrown around in that thread, and after talking to a couple of experts, I've heard a few more. The question it, which one is correct?

For the past few months, I've been meticulously testing various types, brands, styles, thicknesses, orientations, configurations, amalgamations, and fibrillations of pepperoni in order to figure it out. Here's what I got:

The Theory Of The Curl

There are a few basic hypotheses that try to explain pepperoni curl. Two seem intuitive, while others require a bit more specialized knowledge. The first two are:

  • Hypothesis #1: It's the thickness. When you cook a piece of pepperoni on a pizza, the top of the pepperoni is exposed to the air of the oven and heats faster than the bottom, which is insulated from heat by the cheese and the dough (both are fantastic insulators, bread because of its air spaces, cheese because of its fat content). The thicker the slice, the bigger the difference in heating rate between the top of the slice and the bottom. As the top cooks faster than the bottom, it shrinks more, causing the pepperoni to curl. Once it starts curling and the edges lift slightly and start cooking faster themselves, that differential is exacerbated causing it to cup even more severely.
  • Hypothesis #2: It's the casing. Most high-quality pepperoni sticks are made by stuffing a spiced pork-and-beef sausage mix into a casing, either natural pork casing, or a collagen-based casing designed to act like a natural casing. As we know with natural casing hot dogs and sausages, those casings shrink up when cooked (that's part of what makes a sausage plump as you cook it). Because the edges of the pepperoni shrink more than the center, the slice buckles and cups.

These both seem like very valid, and luckily, very testable hypotheses, so we'll start with them before moving on.

Hypothesis #1: The Thickness

To test this, I cooked slices of pepperoni on a pizza in varying thicknesses. I used a Natural casing Boar's Head pepperoni stick, hand sliced for this test.

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I used calipers to precisely measure the pepperoni slices, testing 8 different thicknesses that ranged from .25 inches (6.4 millimeters), all the way down to .05 inches (1.3 millimeters)

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I placed them all on top of a single pie I made using my Basic New York-Style Pizza Dough with a simple sauce and dry mozzarella cheese, then slipped it on top of a pre-heated baking steel.

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5 minutes later, I had my results.

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The first thing you'll notice is that the thinnest slice actually got swallowed whole by the cheese. Oops.

I measured the amount of cuppage on each slice visually, and by measuring the height to which the highest point of the cup curled up beyond the interior base of the cup, which would correspond to the original height of the cup edge.

Turns out that thickness does have an effect on pepperoni curl, but not all that much. The very thinnest slices showed a conservative amount of curling, not really picking up until the .1 inch (2.5 millimeter) range, but after that, cuppage was excellent all the way until we got to the very thickest slice, which was simply too bulky and thick to be able to curl properly. You could see it trying, but failing:

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While the test may answer a few questions, I've certainly seen slices of pepperoni in that thickness range that don't do any curling at all, so there has to be more to the story than just thickness.

Let's move on.

corollary to hypothesis #1: heat source direction

Part of the thickness hypothesis posits that a directional heat source is required. That is, the pepperoni curls only when heated from one side, and it curls in the direction of the heat source. To confirm this, I did another quick test, frying six slices of pepperoni in a skillet (they were placed in different orientations so that some faced up while others faced down relative to each other).

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As expected, they all curled downwards (towards the heat source), confirming that there is something to the first hypothesis after all.

Hypothesis #2: The Casing

I've seen pepperoni sold in three forms: natural casing, collagen casing, and casing-free. To get a bit more info on these style, I spoke with Eric Cherryholmes of the Ezzo Sausage Company of Columbus OH, one of the finest pepperoni makers and wholesale distributors around (their product is not available retail, but you've probably had it on a pizza before).

According to Eric, the cupping has everything to do with the casing. As he said to me, "our Classic pepperoni is stuffed in a fibrous casing that gets stripped before slicing and lays flat when cooked. The GiAntonio [their brand name] is stuffed in collagen casing and gets sliced in its casing and applied. The casing shrinks when cooked, causing the cupping of the product."

I had Eric send me a few sticks of his pepperoni (and man, was it tasty!), asking him to leave all of the casings—including the fiber casing—intact so that I could get a look at them.

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Next I cooked them side-by-side on a pizza. Indeed, the collagen-casing sticks do shrink more than the fiber casing sticks, which tend to lay completely flat, even limping a bit to conform to the contours of the crust and cheese.

But the question I had was this: Is it specifically the casing that shrinks, causing it to cup, or is it perhaps something to do with the nature of a sausage that's already been stuffed inside a natural casing? In other words, once the pepperoni is stuffed and cured, does the casing make any difference at all?

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I peeled the casings off of an ezzo stick, as well as adding in a stick from Boar's Head, which uses a natural pork casing. I baked them all side by side with slices that still had their casings intact.

Guess what? Every single slice of pepperoni curled, regardless of whether or not the casing was left on.

So that's interesting. You need to make your pepperoni with a natural or collagen casing to get it to curl, but once it's been stuffed, that casing no longer plays a role. What the heck? What's special about that casing?

My next clue came from our very own Community Member Meat guy, who, if you've been around these parts, is a great authority on all things sausage and meat related, having spent his life in the field. According to him:

The meat, if stuffed using a smaller than desired stuffing horn for the casing, (casings that are in sticks generally the horn is about 1/3 of the diameter of the casing) and it is held about 1 inch back from the end of the horn. This causes the meat to flow into the casing in a U shape, so when you slice the meat, that is the pattern that is reinforced as it cooks and shrinks,causing the cup to form. When I worked for another major Pepperoni producer, our cup proof pepperoni was hand stuffed using casings that were as close to the diameter of the stuffing horn a possible creating a straight line flow and no discernible flow pattern, and the product never cupped. Other companies have cuts and holes drilled into the end of the horn to change the dynamics.

A-ha!

NB: Perhaps even more interesting than the statement above is the following: "the reason chains like it cup proof is so they don't have some yahoo suing them because they burned their mouth on the 450 Degree grease pocket in the pepperoni cup. Sort of like spilling coffee in your lap." What has society come to that we live in a world where the joy of cupped pepperoni is trumped by the fear of litigation?!

Hypothesis #3: The Fluid Dynamics of Stuffing

I called up Eric at Ezzo to inquire about Meat guy's statement, and he confirmed. "When we stuff our collagen casing pepperoni, it doesn't stretch as much, so the meat is forced down the center and sticks more to the sides. The fiber casing stretches as you stuff it, so you get an even stuffing density."

I took a length of collagen casing pepperoni generously donated by Vermont Smoke and Cure*, and sliced it in half lengthwise. According to Meat guy, I should be able to see a U-shaped meat pattern inside.

*My new favorite brand

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And there it is: you can clearly see a U-shaped pattern in the meat and fat striations (in the picture above, the U dips downwards in the center of the sausage), as opposed to a fiber casing pepperoni, which shows a more homogenous mixture:

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Could this be the answer I was looking for? I still had a couple of doubts, the main one being this: if the U-shaped flow pattern of meat and fat in a stick of pepperoni is what causes pepperoni to curl, how come the curl of pepperoni is not directional? That is, if we randomly place a bunch of slices of pepperoni on a pizza and bake it, shouldn't some of the slices curl up, and others curl down if the curl is based on meat flow patterns?

Or perhaps it would work that way, except for the fact that the heat differential discussed in hypothesis #1 ends up overriding its natural tendency to curl in one direction or another.

To test this, I placed slices of pepperoni on top of a paper towel-lined plate and simply microwaved them. Microwaves heat via charged electromagnetic waves that cause water molecules to vibrate. The waves can penetrate through a few millimeters of meat fairly easily, so microwaved slices of pepperoni will cook evenly throughout their volume and thus should curl in the direction they're naturally inclined to curl in, with no heat differential to get in the way.

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On the plate above, slices marked with an X are facing down, while slices marked with an O are facing up. I microwaved the plate for 30 seconds.

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Lo and behold, the pepperoni does curl differentially! I repeated the test several more times. 48 slices of microwaved pepperoni and a shot of pepto-bismol later, I noted that every single one curled in the predicted direction, indicating that there is a good degree of truth in Hypothesis #3 as well, though heat differential overrides curl direction.

Corollary to Hypothesis #3: Drying and Density

There's another factor that should be considered when talking about cured meats: they are dried after stuffing. Since cured meat products all dry out from the outside inward, the outer layers of the stick should be dryer, and therefore denser than the center of the stick. Eventually, after the stick leaves the curing room and gets stored in a moisture-sealed plastic package for transport and storage, this moisture level will even out to a degree. I confirmed this by meticulously punching out the centers from 50 slices of pepperoni and comparing the density of the centers to that of the edges. They were virtually identical.

However, not all moisture is moisture, as it were. Moisture that is contained within a well-emulsified sausage is bound by protein, making it difficult to escape. The moisture that migrates to the outer layers of a cured sausage during storage, however, is not bound as tightly. So upon cooking a slice of pepperoni, even though the relative density of the center and edges may be identical to start, moisture will evaporate from the edges faster than from the center, causing those edges to shrink, like a belt being cinched around your waist.

Again, microwaving the separated edges of the slices side by side with the centers of the slices and measuring their relative weight loss confirmed this.

This final factor on its own is not enough to cause significant curling—otherwise we'd see the fiber casing pepperoni curling as well—but it certainly exacerbates a slice that is already naturally inclined to curl.

Final Analysis and Conclusion

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So where do we stand in the final analysis? We know of three factors that definitely affect curling:

  • The way the meat is stuffed into its casing affects its shape inside the pepperoni stick. For the curliest pepperoni, look for pepperoni that was stuffed into a natural or collagen casing. Whether that casing is intact or not when you cook it makes no difference at all.
  • The heat differential caused by uneven cooking between the top and the bottom of the slice. This enhances curl, and also determines the direction in which the pepperoni will cup. Thick slices are needed to maximize the temperature differential, but too thick and it becomes too stiff to curl. Go for slices between .1 inch (2.5 millimeter) and .225 (5.6 millimeter) range for optimal cuppage.
  • The moisture retention ability of the center vs. the edges of the slice will enhance cuppage, but since we have no control over this, it shouldn't affect your shopping or slicing decisions.
  • This entire exploration was basically just a fascinatingly roundabout way of coming to a conclusion that I think most of us already knew: For the cup-iest pepperoni, get natural casing, and slice it medium-thick.

    But sometimes the journey is the destination, no?

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    About the author: J. Kenji Lopez-Alt is the Chief Creative Officer of Serious Eats where he likes to explore the science of home cooking in his weekly column The Food Lab. You can follow him at @thefoodlab on Twitter, or at The Food Lab on Facebook.

For Taste or Nutrition? Charlotte's Pure Pizza Puts You to the Test

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[Photographs: Lance Roberts]

Pure Pizza

224 East 7th Street, Charlotte, NC 28202 (map); 980-207-0037; www.purepizzaclt.com
Pizza Style: Artisinal
Pizza Oven: Electric Impingement
The Skinny: Good mix of healthy and traditional doughs with excellent toppings and local ingredients
Price: small Margherita, $9.95; large T-Rex, $19.95

When the word "wholegrain" is used in conjunction with "pizza," I am usually "out." But when I learned that renowned baker Peter Reinhart, author of American Pie and founder of Pizza Quest, came up with a new sprouted grain dough for Charlotte's Pure Pizza, it immediately became detour-worthy on a recent trip to North Carolina. You can read up on the process of making sprouted grain bread for yourself (read: my feeble mind does not completely understand it), but the party line is, "all the nutrition of whole wheat flour with the taste of white." So is there truth in advertising? Sort of.

Pure Pizza is nestled inside the 7th St. Market, an upscale farmer's market/food court in Charlotte's uptown, and many of their toppings can be sourced to their neighbors. They're big on organic, so even the ingredients that aren't local, like the excellent Bianco DiNapoli tomatoes, are top shelf (though I'm not a fan of the BelGioioso fresh mozzarella). For those less invested in nutrition, they also serve a "Classic Neapolitan" pie (though I think they forgot to stick a neo- in front of Neapolitan), and for people vastly more concerned with their health, they even dish up a sprouted grain gluten-free crust.

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The sprouted grain Margherita. That's about as healthy a pizza as you're going to get.

That's all wonderful but how does sprouted grain, "the next frontier of baking," taste, you ask? Well, to say it's the best wholegrain pie I've ever had isn't a stretch...but since I've only had about four of them in my lifetime, it's not exactly high praise. The flavor is definitely lighter, sweeter, and altogether more satisfying than whole wheat for me, but I don't think anyone's going to mistake it for something made from bread flour.

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The sprouted grain crust looks right. So what's the problem?

I ordered a Margherita to get a baseline on the sprouted grain, and the heartier flavor ended up overwhelming the sauce and cheese. There wasn't a hint of the balance you'd hope for. However, considering that many "regular" shops fail the same test, I think the choice of toppings was a little unfair.

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Allow me to be the first to offer you an "enhanced crumb shot."

The dealbreaker for me ended up being texture. The ends are soft and spongey inside and out, like the slightly dense crumb of a loaf of wheat bread. It looks right on the outside, but there isn't a hint of crisp to be found. Everyone has a different threshold for what they'll compromise for their health, and mine appears to be the consistency of pizza crust.

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From healthy...to the unhealthy. The T-Rex is ready to destroy.

I know for a fact that a specialty pie would have worked much better on the sprouted grain for me because the toppings on the next pie were killer. The "T. Rex" is aged Grande mozzarella with this redonkulous local bacon and ground beef, and it is simple and awesome and it would taste good on any pie...but it tasted particularly good on a "regular" pizza crust (if you can call a Reinhart recipe that). Delicate and airy with just a hint of crisp, it has enough flavor to set the palette for the goodness piled on top. And if you're bummed that you can't tell your friends about this crazy new sprouted grain pizza you had, you can at least mention that the organic bread flour was locally grown and milled. Whether you can taste the difference is a question for another day, but I respect Pure Pizza keepin' it in the community.

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The bacon backlash is in full effect, but Pure Pizza's amazing pork is up to the challenge.

Probably the most surprising part of the visit was seeing a very solid pie roll out of a somewhat compact electric impingement conveyor oven—a necessity given their limited storefront space. It's definitely the best pizza I've ever had that came off a belt (pizzas actually cook directly on it) and I've had plenty of those. Further proof that one does not require a wood-burning oven for a quality artisan pizza.

I didn't get to go through the rest of the menu, but it looks fun. They've got pulled pork and wild salmon from Charlotte's "barbecue provocateur"Dan The Pig Man, local chorizo, and whatever veggies are in season at the time. This is in addition to exotic daily specials like a recent Thanksgiving pie that featured fried turkey, spinach, smoked mozz, bacon, onion, and housemade cranberry sauce.

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Nothing against sprouted grain, but that's more like it.

I would be remiss not to mention the pure (and yes, local) honey that managing partner Juli Ghazi sends out with every pie. A dipping sauce usually signifies a lack of confidence in the crust, but the honey, especially the one I had that was infused with cinnamon, pairs outrageously well with the sprouted grain. What really solidified it was dipping the regular crust—not a match. I could honestly see myself going sprouted grain sometimes just to soak it in goodness.

Given the pedigree of the ingredients, you can probably figure out the one major drawback here. Local doesn't mean cheap, and organic usually means the opposite...but given the quality I could taste, the prices seemed reasonable enough to me. The only other pizza I've ever had in Charlotte was at Reinhart's recently deceased Pie Town (where some of the Pure Pizza crew came from), so I'm not sure exactly where Pure Pizza is in the pantheon, but the good people of North Carolina are welcome to educate me in the comments.

In a perfect world I probably would have tried Pure Pizza a couple more times before writing it up, but since Charlotte is 2,400 miles away and going back would mean seeing my in-laws again, we're kind of stuck. Will the health benefits of sprouted grain eventually take precedence over our love of traditional pizza? Speaking for myself, I pray to all that is holy that this is not the case. However, as baking science develops and the taste improves, is there a possibility that sprouted grain will one day overtake refined flour? Perhaps. The nice thing about Pure Pizza is that no one has to make any rash decisions quite yet.

About the author:Lance Roberts is a writer in Los Angeles.

Daily Slice: The Rivington at Delancey, Los Angeles

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Daily Slice gives a quick snapshot each weekday of a different slice or pie that the folks at the Serious Eats empire have enjoyed lately.

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[Photographs: Kelly Bone]

When looking for NYC style pizza in LA, Delancey rarely comes up. Perhaps because Delaney is not a direct interpretation of a particular style. They capture the classic New York/Jersey pizzeria feel in the worn brick, burgundy leather, pressed tin ceiling and its parlor pies, but remain aware of their Hollywood address. The menu reads like a map of New York City, and while you may be tempted to order your favorite neighborhood, I'd like to direct you straight to Rivington ($13). Topped with fresh leaves of spinach, sweet dollops of ricotta, whole cloves of roasted garlic, and black pepper, the pie is a subtle play of fresh flavors.

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The crust encompasses what owner George Abou-Daoud remembers as great New York pizza. Built on his memory, the crust is crisp from end to tip. The outer lip bulges with of soft white dough with both large and small holes. The crust isn't complex—there are no hints of fermentation or mixed flours— its straightforward tender crumb is delicious all on its own. Paired with the spinach and garlic toppings, the Rivington is the place to be... I mean the pie to eat.

Delancey

5936 Sunset Blvd Los Angeles, CA 90028 (map)
323-469-2100; delanceyhollywood.com

About the author: After nearly a decade in Brooklyn, Kelly Bone landed back in Los Angeles where she writes The Vegetarian Foodie. She spends the rest of her time designing office cubicles... you might be sitting in one right now! Follow her on Twitter at @TheVegFoodie


Washington, DC: Matchbox Slings Solid, Accessible Pies

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The oven-roasted tomatoes and mozzarella pie [Photograph: Brian Oh]

There's something to be said for the pizza joint that pours all of its energy into the pies, while the brick and mortar suffers. If the pizza is good, the rundown space can be endearing. If they're not, it's a dump. Conversely, the pizzeria that's immaculately and luxuriously appointed runs the risk of drawing too much attention away from the pizza. With the opening of Matchbox's cavernous new location on 14th St., multi-tiered and boasting extravagant flourishes like booths suspended in midair, this question has been more relevant than ever. With several locations in and around DC (each one more elaborate than the last), the question still remains: is the pizza any good?

Matchbox offers a wide range of pizzas to choose from (in addition to a substantial list of non-pizza entrées), ranging from a simple oven-dried tomato and sea salt number to the more elaborate shrimp and potato pie. There's a heavy focus on variety, but none of the pies are ever overwrought with never more than a few toppings each. The many other options notwithstanding, judgment of any pizza shop begins with their most basic pie, which in Matchbox's case is the oven-dried tomato and fresh mozzarella pie (10" for $13/14" for $21).

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A cross section of the crust on the prosciutto and Black Mission fig pie

Topped with oven-dried tomatoes, mozzarella, basil, and sea salt, it's Matchbox's Margherita equivalent. Like all of the pies, it's baked in a wood-fired oven at over 800 degrees, which produces a light charring. The crust is thin throughout, but not flimsy. A light dusting of corn meal on the bottom adds a little to the crispness. The outer rim is only slightly thicker and not exactly an airy, bready crust. Still, it provides a uniformly crisp and flavorful base for the pie. The sauce is billed as a "zesty tomato sauce." True to its name, there's a generous dose of herbs and spices in the sauce lending a strong tangy quality to an already sweet sauce. At times it can be almost too sweet and tangy, but the presence of the sea salt adds a balancing element. The basil is chopped and dried, instead of in whole leaves, so not as fresh as I'd have liked, but it adds the necessary herbal element. Dollops of mozzarella are applied liberally and are melted into creamy puddles that work nicely to tie the whole pie together. The end result may not be your traditional Margherita, but it's an eminently edible pie that's accessible for Matchbox's target audience, which is just about everyone. It won't satisfy purists, what with using dried basil and a heavily seasoned sauce, but it's tasty and a great introduction to Matchbox's style of pizza.

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The prosciutto and Black Mission fig pie

Venture further into the expansive menu and you'll find the prosciutto and Black Mission fig pie ($14/$22). Served on the same thin, crisp, and lightly charred crust, the prosciutto and fig is a white pie. Topped with a layer of mozzarella, gorgonzola, roasted garlic, prosciutto, figs, and arugula, each mouthful is a nice balance of textures and salty and sweet. Each fig is a potent burst of sweetness that's countered by the smokiness of the garlic and salty, thinly sliced prosciutto. With such strong flavors, the cool and light arugula does a great deal to cut some of the intensity.

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There are 3 sliders hidden under that mountain of onion straws

So the answer to the all important question is that, yes, Matchbox slings some solid pies. Perhaps not good enough to sustain its business if they were served out of something as tiny and grimy as Dom DeMarco's one room operation, but pizza isn't the only thing Matchbox has going for it. It's telling that the slogan "3-6-9" is emblazoned on shirts and floor mats at all of the Matchbox locations. Telling because it has nothing to do with pizza. One of the most popular items are the sliders (they come in orders of 3, 6, or 9 for $9, $16, or $20 respectively). Little juicy burgers on extremely buttery brioche buns served underneath a mountain of dangerously snackable onion straws, they're extremely popular and rightfully so. If you're not careful, it's frighteningly easy to ruin your appetite with a plate full of these and you'll likely be picking at the onion straws long after the sliders and your pizzas are gone.

There are a lot of reasons people flock to the Matchbox locations around DC—the ambiance, respectable bar and happy hour scene, sliders, and, of course, pizza. Any one of these is a defensible excuse to check out Matchbox, but for our purposes, I'd recommend it with a caveat. With the surge of Neapolitan pizzerias opening in DC lately, Matchbox is far from being the best or most authentic pizza in the city. What it is, however, is an extremely accessible and easy product with options for everyone. You're not likely to have to go out of the way to find a Matchbox and if you do, you don't have to feel like you settled.

Matchbox 14th Street

1901 14th St. NW, Washington, DC 20009 (map)
202-328-0369; matchbox14thstreet.com

About the author: Brian Oh is a Washington, DC based international development professional, food lover, and photographer. In his free time, you can usually find him chasing down a good burger or slice. Follow him on Twitter @brianoh11

Top This: Why Don't We Put More Broccoli On Pizza?

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[Photographs: J. Kenji Lopez-Alt]

The question I have is a simple one: Why don't we see more broccoli on pizza?

Sure, we've all seen broccoli on pizza—the green, moist, steamed stuff that they throw on standard New York slices and cover up with cheese so it tastes more like a cheesy broccoli casserole-on-bread than anything else. But that's not what I'm talking about. I'm talking broccoli the way we see the brussels sprouts pie a la Motorino, or the kale-covered rooftop red at Paulie Gee's, crunchy, brown, and caramelized.

I'm talking broccoli with charred edges and an intensely sweet, nutty flavor. Broccoli that goes on raw and comes out barely cooked through, crunchy in the center. Now that we know how great other brassica can be on a pie, I started wondering why we don't see more cabbage-family vegetables on top of pies. So I started baking. Cauliflower works great, as does radicchio and even green cabbage, if you shred it before baking. But broccoli is the real winner, getting deep brown and crisp as the pie bakes.

The key is to cut it into very small pieces—florets about the size of a couple jelly beans—toss them in oil, then spread them out so that they can immediately start dehydrating as soon as they hit the oven. Using a baking steel, my pies are in and out of the oven in about 5 minutes, which is not an awful lot of time to get broccoli to cook. The small size and proximity to the broiler helps in that regard.

Broccoli gets really nice and sweet on its own, but I found that accenting that with a bit of red onion and contrasting it with a pinch of red pepper flakes really boosts its flavor. Have any of you had great broccoli pizza? Where at?

Get The Recipe!

Caramelized Broccoli and Red Onion Pizza »

About the author: J. Kenji Lopez-Alt is the Chief Creative Officer of Serious Eats where he likes to explore the science of home cooking in his weekly column The Food Lab. You can follow him at @thefoodlab on Twitter, or at The Food Lab on Facebook.

Get the Recipe!

Daily Slice: Evolution of the Amore oi Mari at Pizzicletta in Flagstaff, AZ

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Daily Slice gives a quick snapshot each weekday of a different slice or pie that the folks at the Serious Eats empire have enjoyed lately.

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[Photographs: Lance Roberts]

One of the many ways I like to torture myself is by following the twitter feeds of greatout-of-statepizzerias to see which amazing pizzas I won't be eating that evening. My favorite of those belongs to Caleb Schiff, partly because he cooks up inventive pies (recent specials include a Cacio e Pepe with Pecorino, panna, ricotta, garlic & coarse-cracked blacked pepper and a Bee Sting with ricotta, roasted serranos, sopressata, & local Mountain Top orange blossom honey), but mostly because it reminds me that I need to get my butt back to Flagstaff for another Amore oi Mari.

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Scott Weymiller and Caleb Schiff during service at Pizzicletta.

Tiny shavings of Pecorino Romano sharpen up the creamy marscapone base before a light bed of slightly bitter wild arugula and thin, nearly transparent slices of nutty, barely sweet prosciutto add color to the palette. The Queen Creek meyer lemon olive oil is still a surprise when it cuts through the flavors and elevates something great into something up near the stratosphere. It's been my favorite pizza combination for a while now.

I was a massive fan of Pizzicletta on first blush, and in the 18 months since opening it's been fascinating to check in every six months or so to see the evolution of Caleb's pizza. Here's what it looked like way back in August of 2011:

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Here's what it looked like in March of 2012:

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And here's what it looked like recently:

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To hammer home how consistent Pizzicletta has become, this last pie isn't the same as the one at the very top—they were made a day apart.

I imagine Caleb feels like I'm posting his baby pictures, but the maturation is striking, especially in the shape and texture of the cornicione and the leopard spotting. Another important change that you can't see is that he figured out how to balance out the mascarpone cheese across the pie, which I can tell you from my attempts to replicate it at home is very difficult (we can't all be TXCraig1). And even the prosciutto slicing has been elevated.

Most of the pizzaioli I respect will usually default to Margherita as their favorite pie to showcase their wares and Caleb isn't any different. After all, at its core, Neapolitan pizza is primarily about great bread working in concert with spare ingredients. However, there's something just plain wonderful about a decadent, savory overload like the Amore that goes for the jugular, and I already feel like I'm overdue for another one.

Pizzicletta

203 W Phoenix Ave, Flagstaff, AZ 86001 (map)
928-774-3242; pizzicletta.com

About the author:Lance Roberts is a writer in Los Angeles.

Gift Guide: For the Pizza-Maker

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Slideshow

VIEW SLIDESHOW: Gift Guide: For the Pizza-Maker

When Slice's editor, Meredith, asked me to write a Gift Guide for Home Pizza-Makers, I was like, how am I going to avoid this:

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I mean, do you know how many of these I've written over the years? But you know, I realized that it's precisely BECAUSE I've galloped over these grounds so often that I can offer you my tried-and-true picks for the home pizza-maker in your life.

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Some of these are stocking-stuffers, some are pretty pricey, but most are somewhere in between. What they all have in common is that I have turned to these products again and again in my own pizza-making life. I hope your pizza obsessive—novice or veteran—appreciates them as much as I do.

Note: Prices quoted are current as of date of publication and do not include shipping & handling unless otherwise noted.

About the author: Adam Kuban is the founder of Slice, where he has been blogging about pizza for more than eight years. You should follow him on Twitter: @akuban.

San Diego: Monello Ups Little Italy's Pizza Ante

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[Photographs: Erin Jackson]

Monello

750 W Fir Street, San Diego CA 92101 (map); lovemonello.comPizza Style: Neapolitan-inspiredThe Skinny: Thin crust pies made from dough that takes 2-3 days to perfectPrice: $10 to $16 for a 12" pizza

San Diego's Little Italy pizza scene got a few nudges towards more creative territory with the opening of Napizza this summer, but Monello, the "naughty little brother restaurant" to Bencotto, has seriously upped the neighborhood's pizza game. I haven't been this excited about pizza in San Diego since trying the Neapolitan pies at Pizzeria Bruno in North Park.

What sets Monello's pies apart from most starts with the dough, which is made with beer yeast and flour imported from Italy. The dough goes through a 2-3 day maturation process, so the yeast is fully developed before it hits the oven. It was painstakingly perfected over several weeks, a process that added 6 lbs to GM & co-owner Guido Nistri's waistline—which, with his slender frame, was probably enough to show.

There are seven solid options for pizza, including two pies named after the brother and sister restaurants: the Monello pizza ($16), with roasted peppers, spinach, sausage, and raspadura cheese; and the Bencotto pizza ($14), with milky mozzarella, ricotta, and the same pink pancetta pasta sauce that's ladled over fresh pasta next door.

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The Bencotto pie is like the perfect half-way point between a Margherita (minus the basil), and a white pie. The sweet, creamy dairy dominates, while the pancetta in the sauce brings a faint hint of pork. You can add mushrooms, chicken, or sausage for an extra charge, but I like it as-is.

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Toppings are so generously applied on the Monello pizza that it's like eating two different dishes, simultaneously. The light, springy crust is topped with bright and tangy tomato sauce, a blanket of mozzarella, spinach and peppers grilled to the ideal texture: slightly softened, but still al dente. It's debatable which ingredient is the star. The sweet and smoky pork sausage is a strong contender, but that nest of raspadura cheese—shaved off a giant wheel just outside the kitchen—is a close second. It's on the dry side, so it complements the juicy toppings, and is shaved so thin that it melts in your mouth.

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Pies are cooked on an extra-thick pizza stone in a super-hot brick-lined gas oven. It gets good and charred, bringing a touch of bitterness to the crust. Better yet, the pies are so light that even if you polish off an entire one by yourself, you'll still have room for an Isola Galleggiante.

About the author: Erin Jackson is a food writer and photographer who is obsessed with discovering the best eats in San Diego. You can find all of her discoveries on her San Diego food blog EJeats.com. On Twitter, she's @ErinJax

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